Givebacks x Elevance Health
Since 2021, Givebacks has partnered exclusively in the healthcare category with Elevance Health to deliver Anthem, Wellpoint, Healthy Blue, Highmark, and Simply Health-branded sponsored health education emails to targeted Medicaid-eligible parents and consumers.
We also send OEP and renewal emails for Elevance Health Commercial, Individual & Family. Our performance metrics consistently beat benchmark averages, delivering brand awareness and value through direct-to-consumer engagement.
100M+ Delivered
Elevance Health market brand-sponsored emails to Medicaid-eligible consumers
High Engagement
~19% open rate and click-through rates consistently over 2%
Family Health Education Email Newsletters
Local Elevance Health brands use Givebacks direct-to-parent consumer emails as a top-of-the-funnel awareness and loyalty strategy.
Elevance Health market brands sponsor a consistent monthly health education email for the same targeted audience year-round, building trust and awareness.
When consumers enroll in a Medicaid healthcare plan, they choose a brand they recognize as genuinely invested in their family's health and wellness.
Most emails open with a timely health-education topic while consistently highlighting relevant plan benefits and resources. Because the focus is on providing helpful, seasonal health guidance to Givebacks parents, these messages typically receive state approval more easily.
2025 Approved and Delivered Email Examples
Click on any of the following approved health education topics to see actual emails delivered to Medicaid-eligible parents and consumers by Elevance Health brands.
Precision Targeting & Reporting
Our platform allows for granular targeting based on demographics, location, and interests, ensuring your message reaches the right audience at the right time.
Geo-Targeting
Target by state, city, county, or zip code
Demographic Filters
Filter by age, household income, and family size. Spanish-speaking consumers can also be segmented in select states.
Campaign Analytics
We provide opens, clicks, click link heat maps, and engagement metrics one week after deployment
Campaign Performance
Participating Markets in 2025
California, Texas, Maryland, West Virginia, Virginia, North Carolina, New Jersey, Nevada, Washington DC, Western New York, New York City, Kansas
Ready to Strategise 2026?
Let's discuss your 2026 outreach strategies and how we can help you reach and engage with your target audience through our proven partnership platform.